Stay tuned to our new posts and updates! Click to join us on WhatsApp L&C-Whatsapp & Telegram telegram Channel
L&C-Silhouette Subscribe
The L&C-Silhouette Basket
L&C-Silhouette Basket
A hand-picked basket of cherries from the world of most talked about books and popular posts on creative literature, reviews and interviews, movies and music, critiques and retrospectives ...
to enjoy, ponder, wonder & relish!
 
Support LnC-Silhouette. Great reading for everyone, supported by readers. SUPPORT

Unknown Stories Behind Rare Film Posters

April 16, 2014 | By

Film historian and archivist SMM Ausaja unveils the unknown stories behind posters – the hand-painted posters, the rare posters that have been restored, the difference between original and re-release posters and more…!

Film posters have a history as rich and colourful as films themselves.

Since the silent era till today, film posters have undergone many a transformation – from hand-painted to screen-printed and now digitized.

Some rare hand-painted Hindi film posters

 

Films, when released had multiple posters, each poster expressing a highlight of the movie. Usually, the initial release posters would feature the lead actors prominently.

Multiple posters of the same film

 

Original posters and re-release posters are different

There is a marked difference between original posters and re-release posters. The reason for this is the original posters carried the thoughts and imagination of the filmmakers.

When the film would be ready for its initial release, usually the director would give a set of movie stills that he wanted highlighted in the posters to the artists who would then create the hand-painted posters as a sort of artistic representation of the movie stills.

Once the film was released and had completed its run in the theaters, the posters were sold off in junk. This is the reason why 70% of original film posters have perished. Of the surviving 30%, about 20% is with organized archives and about 10% with private collectors.

Sometime after its release, may be a year or two, the distributor of the film would decide to re-release the film again, especially if it was a hit.

For the re-release, the posters were printed again, since the original ones had not been preserved.

However, this time the posters would carry the vision of the distributor and not the artistry of the filmmaker. Hence, you will find the re-release posters markedly different from the original. These would be cheap quality with tacky production values.

Sharp difference between original and re-release posters

 

Posters of Andhaa Kaanoon and Giraftar

Its funny how distributors alter the size of a star on the film posters depending on his popularity, when they re-release the film: In these films Amitabh Bachchan had a ‘Special Appearance’ and yet see what they did to the posters!

 

Posters that are rare and old of antique value sometimes need to be restored as they are worn due to lack of proper preservation.

Such old and rare posters are often cracking at folds and the paper has many holes and marks. These are removed digitally without compromising on aesthetics.

 

Some digitally restored rare posters

 

Read about SMM Ausaja’s enviable collection of film posters and memorabilia in Bollywood In Posters: 25-Year-Long Journey With Film Memorabilia.

Film historian, author and archivist of vintage film memorabilia SMM Ausaja is Sr Vice President of Osianama, the world’s largest art and cinema archive online. Based in Mumbai, Ausaja has collected, preserved, archived and restored a phenomenal collection of posters, movie stills, song synopsis booklets, lobby cards, glass slides, post cards, LP records and other film memorabilia over the last two and a half decades. He is the author of Bollywood in Posters and has co-authored Bollywood: The Films! The Songs! The Stars! He can be contacted on smmausaja@hotmail.com
All Posts of SMM Ausaja

Hope you enjoyed reading...

... we have a small favour to ask. More people are reading and supporting our creative, informative and analytical posts than ever before. And yes, we are firmly set on the path we chose when we started... our twin magazines Learning and Creativity and Silhouette Magazine (LnC-Silhouette) will be accessible to all, across the world.

We are editorially independent, not funded, supported or influenced by investors or agencies. We try to keep our content easily readable in an undisturbed interface, not swamped by advertisements and pop-ups. Our mission is to provide a platform you can call your own creative outlet and everyone from renowned authors and critics to budding bloggers, artists, teen writers and kids love to build their own space here and share with the world.

When readers like you contribute, big or small, it goes directly into funding our initiative. Your support helps us to keep striving towards making our content better. And yes, we need to build on this year after year. Support LnC-Silhouette with a little amount - and it only takes a minute. Thank you

Support LnC-Silhouette

Creative Writing

Got a poem, story, musing or painting you would like to share with the world? Send your creative writings and expressions to editor@learningandcreativity.com

Learning and Creativity publishes articles, stories, poems, reviews, and other literary works, artworks, photographs and other publishable material contributed by writers, artists and photographers as a friendly gesture. The opinions shared by the writers, artists and photographers are their personal opinion and does not reflect the opinion of Learning and Creativity emagazine. Images used in the posts (not including those from Learning and Creativity's own photo archives) have been procured from the contributors themselves, public forums, social networking sites, publicity releases, Morguefile free photo archives and Creative Commons. Please inform us if any of the images used here are copyrighted, we will pull those images down.

Leave a Reply

Your email address will not be published. Required fields are marked *

Today’s Motivation

<div class=at-above-post addthis_tool data-url=https://learningandcreativity.com/children-citizens-tomorrow-jawaharlal-nehru/></div>Take care of children with sensibility and raise them with love and affection because they are our future generation who will take care of the country tomorrow.<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class=at-below-post addthis_tool data-url=https://learningandcreativity.com/children-citizens-tomorrow-jawaharlal-nehru/></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
Take care of children with sensibility and raise them with love and affection because they are our future generation who will take care of the country tomorrow.