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Apple adds new rules on children’s apps to iOS developer guidelines

August 17, 2013 | By

Apple has paved the way for the launch of its new Kids category on its App Store by adding new rules for children’s apps to its developer guidelines, reported The Guardian, Thursday, Aug 15.

Apple has paved the way for the launch of its new Kids category on its App Store by adding new rules for children’s apps to its developer guidelines, reported The Guardian, Thursday, Aug 15.

The newly-added “Kids Apps’ section of Apple’s App Store Review Guidelines sets out the company’s policy on privacy, advertising and use of in-app purchases in iOS apps aimed at children younger than 13, the report said.

It comes after several months of news stories about children racking up big bills buying virtual items in mobile games without their parents’ knowledge, and ahead of the publication this autumn of a report on children’s apps by the UK’s Office of Fair Trading, the report added.

More than a quarter of children aged between five and 15 now own smartphones according to Ofcom, and many more have access to their parents’ devices. 

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