Make Your Sales Letter Sell: A 6-Point Checklist

Time constraint is the master of ceremonies in our lives in present times. It leads all our performances.

Gone are the days of long mails and detailed contents. We neither have the time nor the mental set up any more to go through lengthy mails. It is the way the cookie crumbles and nothing can be done about it.

The big screen computers gave way to laptops and hand held devices and now on our phones we read all mails. Where is the space to post or read a large sales letter?

Embrace the change, accept the challenge and be smart.

A Smart Business Sales Letter Makes an Impact

1. Choose your topic

Choose your topic and subject carefully and make sure the subject line of your business letter reflects it poignantly to raise real interest.

Look at it from the customer’s point of view. What would interest him? What catchy subject line will compel the reader to click on the mail to read it? Step into the customer’s shoes. You will know if you got a mail you would like to read!

2. Make it interesting

The newsletter content has to be very cautiously worked out as it can easily bore and disinterest the reader enough to make him/her delete.

Structure your email sales letter or newsletter neatly with a catchy intro, a body where you make your offer and finally a conclusion where you have a compelling call to action.

3. Do your research

The challenge is in the research for right business newsletter or sales letter content and in right language within precise format that neither takes too much time nor space and yet, makes the desired impact. It converts the reader into an interested person.

Say for instance, if you are making a savings offer, cite some figures on how much the customer can save, how many people have benefited, etc. Avoid stuffing in figures. Use sparingly but with impact to establish your knowledge of the market.

4. Use strategic language in your business newsletter

The language alone has marketing strategy dynamics that change with product, target market, location, pricing etc. It needs careful and expert attention.

5. Talk to the reader

Write your email content in a style that is conversational. Make the tone easy, the language simple and easy to understand. Keep sentences crisp and paragraphs short.

6. Edit and re-edit

Use bullet points where necessary to bread the jammed text. Edit sales letter to remove grammar and spelling errors or long-winding sentences. Rewrite till you get the tone, the language and the sales pitch to your satisfaction.

The first step to bring the customer to the store is your compelling sales letter. Rest will depend on the merchandise, price, service, delivery and what have you.

This first step needs professional writing services and an experienced and knowledgeable sales writer who has the skill of the art to design these business newsletters, business sales letters or marketing letters. Trust a business writing professional and get desired results.

Peeyush Sharma

Like what you’ve been reading? Contact me at peeyush@wisitech.com or call me direct 001.416.577.8178 for useful and professional advice on what you can do to turn your ecommerce venture, website or social media presence towards greater sales and higher profits. 

About the Author: Peeyush Sharma is VP, Business Development & International Marketing, North America at Wisitech InfoSolutions Pvt Ltd. He spearheads new business development in the area of ecommerce, web solutions and apps. He is also an established corporate speaker on stress relief, relaxation and meditation.

This article was first published on Wisitech Blog

About the Author

Peeyush Sharma ( 8 Posts)

Consulting Editor Learning and Creativity and Silhouette Magazine. To talk of a few passions of Peeyush, one must start with music. He is known to be a collector of music and information pertaining to Indian cinema (majorly Hindi) spanning a period from early 1930s to 1980s. He has a large collection of Bengali and Punjabi music and material as well. He also boasts of a huge library of related material. Peeyush has delivered talks and lectures on music appreciation, contributed write ups in numerous news papers and magazines. He has co-authored a tribute publication on Anil Biswas. He has co-hosted radio talk shows on music and met and interviewed a number of personalities. Occasionally, he delivers talks even now. Peeyush has been the founder secretary of the prestigious, Vintage Hindi Music Lovers Association in Bangalore that honored Anil Biswas in 1985. He is known as a storehouse of old Hindi music and information regarding music and movies. Peeyush is well read in Vedic culture and literature and is invited in various centers to deliver enlightening lectures on Vedic values. His range spans from four Vedas to Upanishads and Darshans as well as Bhagvad Gita. He has delivered talks on Yog Darshan in Yoga schools and large gatherings. He currently lives in Oshawa, Ontario in Canada.
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