Stay tuned to our new posts and updates! Click to join us on WhatsApp L&C-Whatsapp & Telegram telegram Channel
L&C-Silhouette Subscribe
The L&C-Silhouette Basket
L&C-Silhouette Basket
A hand-picked basket of cherries from the world of most talked about books and popular posts on creative literature, reviews and interviews, movies and music, critiques and retrospectives ...
to enjoy, ponder, wonder & relish!
Support LnC-Silhouette. Great reading for everyone, supported by readers. SUPPORT

Bookmark Marketing

August 20, 2021 | By

“Marketing ke naye funde” – you may have heard this adage before. Santosh Bakaya’s doodled bookmarks and ebook bookmark can give you a useful tip or two in marketing.

Enjoy Morning Meanderings Season 2 with your hot cuppa and cookies. ☕🍪😊

morning meanderings

The sting operation photo clicked by my daughter and made viral

“Don’t throw it away…”
My yell would have shaken our humble little abode, but the humble house, not forgetting its humble roots, did not shake.
Because there was no yell.
I had managed to rein it in at the last minute, only shaking a restraining finger and glaring at Kanchan into stopping what she was doing.
“But…” She stammered, casting one look at the thing in her hand and one questioning look at me.

“It is a bookmark,” I said.
“A book…..m…?”
“I hope you did not throw away any of these.”
She gave a squeak of anguished bewilderment and scuttled out of the house, like a harried rabbit, without answering my question.
Within a minute she was back with at least ten bookmarks.
“I thought these were pieces of useless paper, so I threw them away.”
“But they are all dirty, they cannot be used now.”
I glared at her, like a cat that has been defrauded from her cup of creamy milk.
With a stab of guilt, she removed the dust from them, looking closely.

Impressed by my amateurish scribbles on them, she asked, “YOU have made the drawing on these book ma…rks?”
“Yes, but now throw them back. These are pandemic times, and you are not supposed to do such things – go and wash your hands. ”

Before I could complete my sentence, she had already thrown the bookmarks in the dustbin and was vigorously sanitizing her hands at the washbasin, looking apologetically in my direction. I shed a silent tear at the premature demise of my doodled bookmarks. Only I would remain witness to the art the world missed.
“Whenever you are reading books and you want to remember, where you stopped reading, you put a bookmark between the pages, so that you remember from where to continue.”

“Is this also a bookmark?”
I whirled in the direction of the voice.
It was my daughter who had emerged from her room, still groggy-eyed, but voice indignantly sharp and clear.
She was showing me my Kindle, which she had gifted me a couple of years back on my birthday.

“This was also lying between the pages of the book. Murakami will be so pleased to hear this,” she smirked.
Before I could spring to my defence, she continued her attack with renewed vigour and before I could put a pout in place, I heard her mobile camera click.

What had she clicked?
“What a costly bookmark between the pages of the book – and a story I love so much! To think that I spent ten thousand rupees on a gift which is being used as a cheap bookmark!”

The glaring confrontation lasted half a minute and then she went back into her room, yawning. I couldn’t get a word in to explain it was my Eureka idea of advertising my ebook!

Kanchan could not understand her outrage but now picked up the Kindle from between the pages of ‘Drive my Car’, one of the stories in ‘Men without Women’, Murakami’s collection of short stories.

“What sort of a bookmark is this, madam?”
“It is not a bookmark, it is a Kindle. You read books on it.”
Her eyes kindled for half a minute. The moment she touched, the cover page vanished and the next page came up. “This is a moving bookmark! Ismein to picture chal rahi hai!”  (There is a movie running in it!)
With the look of a girl who had just got a peep into the bioscope, she kept the Kindle back among the pages and went back to her chores.

But from that day onwards, her eyes would kindle whenever she came across bookmarks lying between books and stopping her work, she would spend at least a couple of minutes admiring the doodles on them.

One day, she came, looking very happy, and very self-consciously pulled out something from her pouch which she always carries with her, but also forgets to carry back – the scatterbrain that she is.
I looked at her inquisitively and then gaped at the array of beautifully designed bookmarks that she arranged on my writing table, with tender care.
“I made them all, aunty,” she said with a proud twinkle in her eyes.
My eyes refused to leave the bookmarks that she had so lovingly made for me.

“The didi where I used to work has gone back to Delhi, she gave me many things when she left. I found many old birthday cards amongst those things. I dejined these book ma….rks from those cards,” she said, looking happy.
“I had thrown away ten of these, I dejined ten new ones for you.”


Morning Meanderings is a musings column by Santosh Bakaya

Did I tell you that Kanchan is a designer par excellence? A self-taught one. Just a few days back, she had designed some wonderful masks, and before that she had designed her own saree with shimmering lace, what more designs did she have in mind? Before I could allow my horse of imagination to run riot, something seized the bridle.

My mobile phone clicked. There was a message in our family WhatsApp group. It was a photograph.  My Kindle serving as my bookmark for a printed book had now gone viral, thanks to the sting operation.

I had no choice but to gnash my teeth as I heard my daughter’s giggle from her room. And the next moment, the newbie marketing whizkid in me gloated over my surreptitious advertising gimmick. Whether that peeping Kindle resulted in sales of the ebook will be another marketing lesson for another day.

Click here to read all episodes of Morning Meanderings Season 2

Don’t Forget to Revisit Morning Meanderings Season 1

Dr Santosh Bakaya is the author of three mystery novels for young adults, and a book of essays titled Flights From My Terrace, which was recently published as an e-book on Smashwords. Her poetic biography of Mahatma Gandhi, Ballad Of Bapu has been published by Vitasta Publishers, Delhi, India in May 2015 and has been receiving rave reviews from everywhere. Although a Political theorist, with a doctorate in political theory, it is literature which has been her first love. She was awarded the Reuel international award for language and literature 2014 for her long poem Oh Hark!, which forms part of the Significant Anthology. Many of her poems have figured in the highly commended category in Destiny Poets, a UK based website and many are part of international anthologies. Right now, she is giving the final touches to her satirical novel, tentatively titled Sanakpur Shenanigans.
All Posts of Santosh Bakaya

Hope you enjoyed reading...

... we have a small favour to ask. More people are reading and supporting our creative, informative and analytical posts than ever before. And yes, we are firmly set on the path we chose when we started... our twin magazines Learning and Creativity and Silhouette Magazine (LnC-Silhouette) will be accessible to all, across the world.

We are editorially independent, not funded, supported or influenced by investors or agencies. We try to keep our content easily readable in an undisturbed interface, not swamped by advertisements and pop-ups. Our mission is to provide a platform you can call your own creative outlet and everyone from renowned authors and critics to budding bloggers, artists, teen writers and kids love to build their own space here and share with the world.

When readers like you contribute, big or small, it goes directly into funding our initiative. Your support helps us to keep striving towards making our content better. And yes, we need to build on this year after year. Support LnC-Silhouette with a little amount - and it only takes a minute. Thank you

Support LnC-Silhouette

Creative Writing

Got a poem, story, musing or painting you would like to share with the world? Send your creative writings and expressions to

Learning and Creativity publishes articles, stories, poems, reviews, and other literary works, artworks, photographs and other publishable material contributed by writers, artists and photographers as a friendly gesture. The opinions shared by the writers, artists and photographers are their personal opinion and does not reflect the opinion of Learning and Creativity- emagazine. Images used in the posts (not including those from Learning and Creativity's own photo archives) have been procured from the contributors themselves, public forums, social networking sites, publicity releases, free photo sites such as Pixabay, Pexels, Morguefile, etc and Wikimedia Creative Commons. Please inform us if any of the images used here are copyrighted, we will pull those images down.

5 thoughts on “Bookmark Marketing


    Astonished to read such a brilliant piece of writing, in this episode of Morning Meanderings.
    How Kanchan stuck in the throw away bookmarks, and how she noticed the kindle from between the pages, and Murakami was once again discovered.
      Even the idea of clicking the picture of the “costly bookmark” of the loving story of the clicker, who paid a great amount is now simply using as a bookmark.
       Indeed it’s a great idea from little happenings that we often ignore or overlook but these ideas are worthy enough for our lives that may play key roles..
    Wonderfully presented with your masterly presentation of observation and words, Ma’am!!

  • Nadira Cotticollan

    Did I enjoy reading it? Of course, I did , as always. You make us smile, every time. You have that rare gift of transforming the banal into something unique. Please tell ‘dejiner” Kanchan that she is finding a permanent place in our hearts.

  • Leave a Reply

    Your email address will not be published. Required fields are marked *

    Today’s Motivation

    <div class=at-above-post addthis_tool data-url=></div>The only person who is educated is the one who has learned how to learn and change.
~ Carl Rogers<!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><div class=at-below-post addthis_tool data-url=></div><!-- AddThis Share Buttons generic via filter on get_the_excerpt -->
    "The only person who is educated is the one who has learned how to learn and change." ~ Carl Rogers