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Bollywood In Posters: 25-Year-Long Journey With Film Memorabilia

SMM Ausaja

SMM Ausaja

SMM Ausaja with his priceless posters. Notice the rare poster of Mili on the top row 3rd from left. Click here to know why it is rare.

SMM Ausaja is the only one in the country to possess a poster of Mili. Not even Osians has one. The reason for this exclusivity is that Mili was never re released, so it’s posters were not printed in bulk. “Consequently the first print run perished and the second one never happened,” says Ausaja.

For the uninitiated, re-release refers to the practice of releasing a film more than once. Films were released and in their initial runs they did jubilees, running for 25-50 weeks at the box-office.

Once the initial run was over, they were taken off the theatres. The posters were sold in raddi and then after a few years or months if the distributor decided to release it again, the posters were printed again.

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Editor in Chief, Learning and Creativity; Consulting Editor, Silhouette Magazine. A former business journalist, Antara writes extensively on the changing trends of music, direction and filmmaking in cinema. Her articles aim to provide well-researched information on the legends of cinema for the movie and music enthusiast. She is also the Founder-Editor of Blue Pencil, a New Delhi-based publishing house. She has co-authored a chapter on Hemant Kumar's Bengali music in the acclaimed book The Unforgettable Music of Hemant Kumar, written by Manek Premchand. Her articles have also been published in Dearcinema.com and Du-kool.com. Antara is Editor-Creative Director of Wisitech InfoSolutions Pvt. Ltd.
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