{"id":1228,"date":"2014-08-22T12:14:46","date_gmt":"2014-08-22T12:14:46","guid":{"rendered":"http:\/\/learningandcreativity.com\/silhouette\/?p=1228"},"modified":"2015-04-24T12:29:11","modified_gmt":"2015-04-24T12:29:11","slug":"osians-auction-film-memorabilia","status":"publish","type":"post","link":"https:\/\/learningandcreativity.com\/silhouette\/osians-auction-film-memorabilia\/","title":{"rendered":"History, Rare Heritage Stars Of Osian&#8217;s Film Memorabilia Auction"},"content":{"rendered":"<div id=\"attachment_1230\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/learningandcreativity.com\/silhouette\/osians-auction-film-memorabilia\/mother-india-6-sheet-poster-1024x506\/\" rel=\"attachment wp-att-15020\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1230\" class=\"wp-image-1230\" src=\"http:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2014\/08\/Mother-India-6-Sheet-Poster-1024x506.jpg\" alt=\"Mother India 6 Sheet Poster\" width=\"690\" height=\"341\" srcset=\"https:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2014\/08\/Mother-India-6-Sheet-Poster-1024x506.jpg 1024w, https:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2014\/08\/Mother-India-6-Sheet-Poster-1024x506-400x198.jpg 400w, https:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2014\/08\/Mother-India-6-Sheet-Poster-1024x506-768x380.jpg 768w, https:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2014\/08\/Mother-India-6-Sheet-Poster-1024x506-300x148.jpg 300w, https:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2014\/08\/Mother-India-6-Sheet-Poster-1024x506-150x74.jpg 150w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/a><p id=\"caption-attachment-1230\" class=\"wp-caption-text\">Mother India 6 Sheet Poster<\/p><\/div>\n<ul>\n<li>An exclusive 1957, <strong>rare six sheet poster <\/strong>of the epic film<strong> <em>Mother India<\/em><\/strong>, the most expensive and highest revenue earner for any Hindi film at that point.<\/li>\n<li>An original hand-painted hard board Standee of <b>Yahudi<\/b> with Dilip Kumar &amp; <a href=\"http:\/\/osianama.com\/search\/undefined?option=com_osian&amp;view=grid&amp;fr=home&amp;Itemid=100&amp;search=Meena+Kumari\" target=\"_blank\">Meena Kumari<\/a> in their famous embrace.<\/li>\n<li>The four original artworks for the <strong>Window Showcards<\/strong> of <em>Baiju Bawra<\/em><\/li>\n<li><em>\u2018Pyaar hua, Iqraar hua\u2019, a<\/em> <strong>painting by renowned artist Arpana Caur<\/strong> showcasing the famous under the umbrella song scene of Raj Kapoor and Nargis from the film <em>Shree 420<\/em><\/li>\n<li>A large painting of <strong>Superstar Rajnikant <\/strong>by Armugam<\/li>\n<li><strong>Bengali &amp; Classical Music Cover Designs<\/strong> with inspiration drawn from artists such as Jamini Roy with renowned artist Paritosh Sen actually designing record covers<\/li>\n<li>An <strong>original Showcard of <em>Ganga Jamuna<\/em> signed by Dilip Kumar<\/strong> at a date close to the release of the film<\/li>\n<li><strong>Rare music records of <em>Pakeezah<\/em> and <em><a href=\"%20http:\/\/osianama.com\/search\/undefined?option=com_osian&amp;view=grid&amp;fr=home&amp;Itemid=100&amp;search=Mughal+E+Azam\" target=\"_blank\">Mughal-e-Azam<\/a>,<\/em><\/strong><em> the two biggest musical hits of all time<\/em> featuring songs and dialogues that were never used in the films<\/li>\n<li>Memorabilia pertaining to some of the earliest films made by <strong>Prabhat Film Company<\/strong> such as <em>Amrit Manthan<\/em> ( 1934), <em>Manoos\/Aadmi<\/em> (Marathi and Hindi, 1939)<\/li>\n<li>Original art works from Iconic Films such as <em>Shree Chaitanya Mahaprabhu<\/em>, <em>Bhakta Dhruva<\/em> from <strong>Prakash Pictures<\/strong><\/li>\n<li>Iconic images of <strong>Rajesh Khanna, <\/strong>Dharmendra, Sunil Dutt, Rajendra Kumar, Raaj Kumar, Manoj Kumar, <a href=\"http:\/\/osianama.com\/search\/undefined?option=com_osian&amp;view=grid&amp;fr=home&amp;Itemid=100&amp;search=Amitabh+Bachchan\" target=\"_blank\">Amitabh Bachchan<\/a> and\u00a0Shahrukh Khan<\/li>\n<li>Rare memorabilia of some of the most beautiful women of Indian cinema from the 1950-80s \u2013 Madhubala, Hema Malini and others<\/li>\n<\/ul>\n<div id=\"attachment_1229\" style=\"width: 385px\" class=\"wp-caption alignright\"><a href=\"http:\/\/learningandcreativity.com\/silhouette\/osians-auction-film-memorabilia\/yahudi\/\" rel=\"attachment wp-att-15021\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1229\" class=\"wp-image-1229\" src=\"http:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2015\/04\/Yahudi.jpg\" alt=\"Hoarding standee of Yahudi, 1958\" width=\"375\" height=\"489\" srcset=\"https:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2015\/04\/Yahudi.jpg 431w, https:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2015\/04\/Yahudi-115x150.jpg 115w, https:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2015\/04\/Yahudi-307x400.jpg 307w, https:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2015\/04\/Yahudi-300x391.jpg 300w, https:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2015\/04\/Yahudi-150x196.jpg 150w, https:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2015\/04\/Yahudi-230x300.jpg 230w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><\/a><p id=\"caption-attachment-1229\" class=\"wp-caption-text\">Original Handpainted hard board hoarding standee of Bimal Roy&#8217;s Yahudi, 1958<\/p><\/div>\n<p>India\u2019s colourful and vibrant film heritage boasts of\u00a0one of the richest repertoire of films anywhere in the world, as it is the largest film producing country.\u00a0Our film history and heritage\u00a0also includes a massive treasure trove of artistic, innovative and creative film memorabilia comprising posters, show cards, lobby cards, song synopsis booklets, LP covers, photographs\u2026 each object a piece of history, a vestige of the artist, a witness to nostalgia.<\/p>\n<p>A host of such historic memorabilia will be featured in \u201c<strong>The Greatest Indian Show on Earth\u201d<\/strong> Series Auction of Rare &amp; Vintage Indian Film Memorabilia being presented by The Osian\u2019s Group. The Opening Preview Exhibition will be held on Friday, 22 August at the Tao Art Gallery, Worli, Mumbai, at 7:00pm.<\/p>\n<p>An unprecedented Collection of over 200 Lots offers collectors and film enthusiasts a chance of a lifetime to own a credible piece of history with a genuine connect to the artist or film with numerous fond memories and\u00a0nostalgia anchored in the object. The Auction is another heartfelt attempt at making Indian Film memorabilia a vital and indisputable collectible and to give it the respect it has long merited like Hollywood &amp; European memorabilia.<\/p>\n<p>Featuring in the auction will be some of the most coveted items of the bygone and the present day era of India Cinema with a focus on Prabhat Film Company and Prakash Pictures, one of the great early studios in India. Legendary filmmaker V Shantaram made some of his most celebrated and socially impactful films early in his career under the banner of Prabhat Studios, such as <em>Aadmi <\/em>and <em>Duniya Na Maane<\/em>.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\u201cIt takes at least 10 to 12 years to build anything of consequence in its first form\u201d says <a href=\"https:\/\/twitter.com\/tulineville\">@tulineville<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Osian?src=hash\">#Osian<\/a>\u2019s <a href=\"http:\/\/t.co\/D4sUzcteOO\">http:\/\/t.co\/D4sUzcteOO<\/a><\/p>\n<p>\u2014 Learning&amp;Creativity (@LearnNCreate) <a href=\"https:\/\/twitter.com\/LearnNCreate\/statuses\/503026235950125056\">August 23, 2014<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>Founder Chairman, Neville Tuli commenting on the auction and the larger preservation needs, reiterates, \u201cIt takes at least 10 to 12 years to build anything of consequence in its first form. Today, no one throws away the publicity material, but instead so many are seriously thinking about building museums and libraries for their collections. Many wish to participate and help preserve this critical aspect of India\u2019s cultural heritage, as over 90% of everything has been destroyed forever.&#8221;<\/p>\n<p>&#8220;The fragile nature of paper and the obsession with the present moment, so disrespecting our histories and the work of previous generations, means we have no time left and very little to preserve. Still the scale of the passion and commitment required is lacking. Unless the film fraternity, especially the younger generation recognizes this responsibility, the fact will be that the world\u2019s largest film industry will have the world\u2019s smallest collection of itself in physical and digital terms. Auctions such as \u201cThe Greatest Indian Show on Earth\u201d bring to the surface this critical need,\u201d he adds.<\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"http:\/\/learningandcreativity.com\/rare-bollywood-film-posters\/\"><strong>Read\u00a0Unknown Stories Behind Rare Film Posters<\/strong><\/a><\/span><\/p>\n<p>Collectibles that make you step back in time into the golden era of Indian cinema have been a steady feature of Osian\u2019s collections. In this auction, there is generous dose of nostalgia with collectibles such as an original ticket of Kamal Amrohi\u2019s <em>Pakeezah<\/em> from 1972 speaks volumes of a die-hard fan who collected and preserved this object with immense love and which now holds both sentimental and financial value.<\/p>\n<div id=\"attachment_1232\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/learningandcreativity.com\/silhouette\/osians-auction-film-memorabilia\/pakeezah-movie-ticket\/\" rel=\"attachment wp-att-15022\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1232\" class=\"wp-image-1232\" src=\"http:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2014\/08\/Pakeezah-movie-ticket.jpg\" alt=\"Pakeezah Movie Ticket\" width=\"690\" height=\"353\" srcset=\"https:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2014\/08\/Pakeezah-movie-ticket.jpg 800w, https:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2014\/08\/Pakeezah-movie-ticket-400x205.jpg 400w, https:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2014\/08\/Pakeezah-movie-ticket-768x393.jpg 768w, https:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2014\/08\/Pakeezah-movie-ticket-300x153.jpg 300w, https:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2014\/08\/Pakeezah-movie-ticket-150x77.jpg 150w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/a><p id=\"caption-attachment-1232\" class=\"wp-caption-text\">First Release Movie Ticket 1972 of Kamal Amrohi&#8217;s Pakeezah<\/p><\/div>\n<p>The practice of printing customized First Release tickets with particular movies was limited to grand scale movies such as Kamal Amrohi\u2019s Pakeezah, Raj Kapoor\u2019s magnum opus <em>Mera Naam Joker<\/em> and <em>Around The World<\/em> (shot in 70mm in various international locations).\u00a0 Interestingly,\u00a0Billimora Chotubhai, the owners of Moti cinema Chandni Chowk, Delhi, who were also the Distributors for Delhi for <em>Mera Naam Joker,<\/em> were so sure of the box office success of the film that they opened the Advance Booking two weeks ahead of the release with printed name tickets! Needless to say, the tickets were wrapped up within hours.<\/p>\n<p>Romance, the most long-lasting and popular theme of Indian cinema, features prominently in the auction with special focus on the iconic screen pair Dharmendra and Hema Malini, showcased through films like <em>Charas, Jugnu, Razia Sultan, Chacha Bhatija, Raja Jaani, Dost,<\/em> etc. Hema Malini who not just graced the posters of her brilliant films, but whose image was used on packets of beedis, soaps, calendars with aplomb and was one of the leading brand ambassadors of the 1970 \u2013 80\u2019s. The Dream Girl along with one of the most beautiful actresses to have graced the Indian screen <a href=\"http:\/\/osianama.com\/search\/undefined?option=com_osian&amp;view=grid&amp;fr=home&amp;Itemid=100&amp;search=Madhubala\" target=\"_blank\">Madhubala <\/a>and other leading actresses feature in a special section <strong>Leading Heroines from 1950\u2019s \u2013 70\u2019s.<\/strong><\/p>\n<p>International locations where early Indian films (post 1964 with <em>Sangam<\/em>) were shot is another focus area and showcases large posters of films such as <em>\u00a0An Evening in Paris, Love in Tokyo and Night in London.<\/em><\/p>\n<div id=\"attachment_1233\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/learningandcreativity.com\/silhouette\/osians-auction-film-memorabilia\/gunga-jamna1\/\" rel=\"attachment wp-att-15031\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1233\" class=\"wp-image-1233 size-full\" src=\"http:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2014\/08\/Gunga-Jamna1.jpg\" alt=\"Original hand painted movie poster of Gunga Jamna (1961)\" width=\"690\" height=\"869\" srcset=\"https:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2014\/08\/Gunga-Jamna1.jpg 690w, https:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2014\/08\/Gunga-Jamna1-318x400.jpg 318w, https:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2014\/08\/Gunga-Jamna1-300x378.jpg 300w, https:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2014\/08\/Gunga-Jamna1-150x189.jpg 150w, https:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2014\/08\/Gunga-Jamna1-119x150.jpg 119w, https:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2014\/08\/Gunga-Jamna1-238x300.jpg 238w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/a><p id=\"caption-attachment-1233\" class=\"wp-caption-text\">Original hand painted movie poster of Gunga Jamna (1961). The interesting thing is this poster is the hand-written text, where a correction has been made with a whitener! Such handmade posters were created initially to show to the Trade and Distributors and were mass printed at the film&#8217;s release.<\/p><\/div>\n<p><strong>Kapoors: India\u2019s first family of films<\/strong> features film memorabilia from films of Prithviraj Kapoor, Raj Kapoor, Shammi Kapoor (a\u00a0vintage and rare original first release poster of <em>Junglee)<\/em>, Shashi Kapoor, Rishi &amp; Randhir Kapoor to the Manish Malhotra costumes worn by Karishma Kapoor in N.N. Sippy\u2019s <em>Silsila Hai Pyaar Ka and <\/em>Kareena Kapoor inspired art by artist-fan Nitin Utge.<\/p>\n<div id=\"attachment_1234\" style=\"width: 330px\" class=\"wp-caption alignright\"><a href=\"http:\/\/learningandcreativity.com\/silhouette\/osians-auction-film-memorabilia\/neville-tuli-2\/\" rel=\"attachment wp-att-15028\"><img decoding=\"async\" aria-describedby=\"caption-attachment-1234\" class=\"wp-image-1234\" src=\"http:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2014\/08\/Neville-Tuli-2.jpg\" alt=\"Neville Tuli\" width=\"320\" height=\"371\" srcset=\"https:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2014\/08\/Neville-Tuli-2.jpg 690w, https:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2014\/08\/Neville-Tuli-2-345x400.jpg 345w, https:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2014\/08\/Neville-Tuli-2-300x348.jpg 300w, https:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2014\/08\/Neville-Tuli-2-150x174.jpg 150w, https:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2014\/08\/Neville-Tuli-2-129x150.jpg 129w, https:\/\/learningandcreativity.com\/silhouette\/wp-content\/uploads\/sites\/3\/2014\/08\/Neville-Tuli-2-258x300.jpg 258w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/a><p id=\"caption-attachment-1234\" class=\"wp-caption-text\">Neville Tuli is Founder Chairman of The Osian&#8217;s Group<\/p><\/div>\n<p><span style=\"color: #000000;\">The Indian film industry has lost a significant portion of the incredible hand painted art work, concepts, posters and other publicity material and even master tapes of films due to lack of adequate preservation. Says Neville Tuli,\u00a0<b>\u201c<\/b>It is sad that in a country which is so passionate about cinema and where film stars are larger than life, the market for vintage Indian Cinema publicity material and memorabilia is at such infancy compared to say the market for Hollywood memorabilia. This reflects the lack of not just a cinematic culture but a lack of financial clout in the global context. It must change.&#8221;\u00a0<\/span><\/p>\n<p>As with the Fine and Popular Arts, Film Publicity Materials and Memorabilia have been a key part of Neville Tuli&#8217;s and Osian&#8217;s infrastructure-building vision since 1995 (with Osian&#8217;s established in 2000). In 2002 Osian\u2019s held India\u2019s first ever auction \u2013 <em>&#8216;ABC: Art, Book &amp; Cinema, The Historical Mela&#8217;<\/em>\u00a0on the subject so as to pioneer the market-making activities for Indian film memorabilia. The market and awareness changed virtually overnight across the world. Simultaneously, Osian\u2019s began its archive and collection building process so as to develop the educational and knowledge base for this vast subject and its relationship with the other arts and culture.<\/p>\n<p>\u201cAfter eleven years of hard work by Osian\u2019s, India can proudly say it has the basis of an international standard market for its cinematic heritage; hereafter no one will dismiss these items as <em>raddi<\/em> (garbage). They are collectibles and they have significant financial value. Though there is still a significant distance to cover for an in-depth market to emerge, and hundreds of galleries and dealers to surface in a legitimate manner,\u201d says Tuli.<\/p>\n<p>Today Osian\u2019s vast Cinema archive houses over 160,000 artworks, encompassing Hindi Cinema in near entirety and a continually expanding focus on Hollywood, Asian, European and world cinema. This permanent collection includes artistic props and archives of film posters, photographic stills, handbills, song synopsis booklets, slides, lobby cards, costumes, among other memorabilia.\u00a0The first steps of sharing such with the public free can be seen with the beta version of\u00a0<a style=\"font-weight: inherit;\" href=\"http:\/\/osianama.com\/\">osianama.com<\/a>.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong><a href=\"http:\/\/learningandcreativity.com\/bollywood-in-posters-smm-ausaja\/\">Read\u00a0Bollywood In Posters: 25-Year-Long Journey With Film Memorabilia<\/a><\/strong><\/span> <\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>An unprecedented Collection of 200+ Lots are set to go under the hammer at &#8216;The Greatest Indian Show on Earth&#8217; Osian\u2019s auction of vintage &#038; rare Indian film memorabilia, starting with the Opening Preview Exhibition today, 22 August, Friday, at the Tao Art Gallery, Mumbai.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":4,"featured_media":1229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[424,4],"tags":[622,623,624,625,626,627,628,629,630,631,632],"class_list":["post-1228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-indian-cinema-retrospectives","category-retrospective","tag-film-auction","tag-film-posters","tag-neville-tuli","tag-osians","tag-osians-auction","tag-osians-film-memorabilia","tag-osians-film-memorabilia-auction","tag-prabhat-studios","tag-rare-film-memorabilia","tag-rare-film-posters","tag-vintage-film-posters"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/learningandcreativity.com\/silhouette\/wp-json\/wp\/v2\/posts\/1228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learningandcreativity.com\/silhouette\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learningandcreativity.com\/silhouette\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learningandcreativity.com\/silhouette\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/learningandcreativity.com\/silhouette\/wp-json\/wp\/v2\/comments?post=1228"}],"version-history":[{"count":0,"href":"https:\/\/learningandcreativity.com\/silhouette\/wp-json\/wp\/v2\/posts\/1228\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learningandcreativity.com\/silhouette\/wp-json\/wp\/v2\/media\/1229"}],"wp:attachment":[{"href":"https:\/\/learningandcreativity.com\/silhouette\/wp-json\/wp\/v2\/media?parent=1228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learningandcreativity.com\/silhouette\/wp-json\/wp\/v2\/categories?post=1228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learningandcreativity.com\/silhouette\/wp-json\/wp\/v2\/tags?post=1228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}